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Get The New Gartner Download: Market Guide for Distributed Marketing Platforms (Nov 2018)

Enable distributed marketing teams to execute on-brand campaigns with shared access to tools and resources.


Download this guide for the latest recommendations on managing marketing campaigns across distributed teams, including affiliates, franchisees, dealers, resellers and others.

  • Align messaging, design and creative across distributed teams.
  • Balance corporate centralization with autonomy for local marketers.
  • Promote brand consistency along with independence and flexibility by distributing templates and assets.
  • Streamline support for both direct and indirect marketing.

Over 75% of Gartner survey respondents either use or are in the process of deploying a distributed marketing platform. Download the guide to learn how your organization can get the most out of your distributed marketing platform, or choose the one that is right for you.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

distributed marketing platform diagram

Download The Exclusive Gartner Guide