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Forrester: Five Marketing Asset Management Secrets
You’ve got more marketing files to handle and you’ve got less time to deal with all of them and make sure they’re working for your brand. The experts at Forrester suggest these five critical practices to follow when dealing with marketing assets. Stress-tested by brands across industries (and with case studies included) these tips will have you and your local affiliates set up for success in marketing for the long haul.
Forrester: Five Marketing Asset Management Secrets
You’ve got more marketing files to handle and you’ve got less time to deal with all of them and make sure they’re working for your brand. The experts at Forrester suggest these five critical practices to follow when dealing with marketing assets. Stress-tested by brands across industries (and with case studies included) these tips will have you and your local affiliates set up for success in marketing for the long haul.
Local Marketing Automation: Explained
Whether you’re just beginning to look into Local Marketing Automation as an option for your Brand, or you’re an experienced user hoping to make the most of your current system, this Deep Dive from Gleanster is a thorough LMA orientation.
Marketing SaaS for the Enterprise
In this exclusive report Pica9 Founder Kevin Groome is interviewed about how self-service software is revolutionizing the way that enterprise companies approach distributed marketing. Although many enterprises have been cautious about adopting SaaS platforms, the report shows that those companies which implement these systems areconsistently able to outperform their competitors.
Profile: Local Marketing Automation by Pica9
This in-depth profile from Marketing Tech Insights shows some of the benefits that brands can get from implementing local marketing automation solutions. The magazine profiled Pica9’s CampaignDrive platform to identify how it has helped major brands improve their distributed marketing efforts, maintain consistency and reduce production costs by 90%.
Profile: SaaS Local Marketing Automation
With more and more enterprises turning to Software as a Service marketing solutions, CIOReview conducted a review of top marketing software providers to discover the advantages of SaaS to major companies. Pica9’s CampaignDrive was included as the most SaaS local marketing automation platform available to help franchise and dealer brands improve marketing efficiency and increase growth opportunities.
Interview: The Pica9 Mission Explained
In this interview given to The Silicon Review Pica9 founder Kevin Groome explains the company’s mission and its commitment to building software that helps major enterprise companies achieve marketing accountability and brand integrity. Read the full interview to learn how Pica9 is creating solutions for customers that go beyond simple marketing tactics and bring a whole new level of efficiency and accountability to local marketing.
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