Content marketing is a strategic marketing approach focused on creating and distributing valuable content both in print and online to attract a target audience and convert them into loyal customers.
While content marketing has its roots in print and storytelling, today’s audience expects a digital experience. Content marketing has expanded to modern media channels including videos, blogs, social media posts, and more to entice today’s tech-savvy buyers. Marketers and designers can streamline these digital efforts and help grow business by using the right content marketing tools.
By solving consumer pain points as part of a content marketing strategy, businesses can increase positive brand awareness. For example, establishing long-term relationships with customers can help turn the most valuable customers into “promoters” or “influencers” who drive exposure to your brand across new markets.
Engaging content comes in all forms in an effort to drive audience engagement and grow the customer base. Beyond videos, blogs, and social media posts, there are eBooks, white papers, case studies, and other content
Today’s advertisers understand more and more people are engaging with content online. A shift in strategy to increase digital advertising, as well as maintaining more traditional channels such as television and print, is an effective way to reach and expand your audience.
In the case of large brands, the corporate office typically determines the content marketing strategy and distributes relevant marketing assets to local retailers for personalization and use in their communities. For companies with hundreds or thousands of global or regional locations, distribution can be a challenge without using a content marketing platform.
Content marketing platforms enable companies to manage all of their digital assets in a centralized location, allowing local stores to customize assets as necessary to fit regional needs. In addition, a content marketing platform can automate manual processes to free marketers and designers for more essential tasks.
With CampaignDrive, organizations can distribute assets and give marketers and designers more opportunities to develop strategy, since they no longer have to waste time completing manual processes like fielding edit requests or waiting for approval from corporate.