Gartner group has recognized Pica9 as a leading vendor in the 2015 edition of the Customer Relationship Management (CRM) Hype Cycle Report.
Pica9 was recognized for its continued leadership in the Local Marketing Enablement segment of Marketing Resource Management (MRM), thanks to the success of its CampaignDrive platform.
CampaignDrive continues to gain market share with brands that need to manage distributed marketing partners, and with the agencies that service those brands. In 2015 alone, the platform has benefited from more than 100 feature upgrades. Gartner has acknowledged this rapid and constant innovation, marking Pica9 as one of the leading providers in the sector.
The analyst group also notes that Marketing Resource Management (MRM) continues to experience sustained growth as companies look for software solutions to their enterprise marketing challenges.