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Download the eBook

Five Steps to Build
Brand Consistency

 

Five Steps to Build Brand Consistency coverBrand consistency is vital to companies, especially with franchise locations, however, only 28% of B2B marketers worldwide follow a well-established process regarding company message development implementation.

A lack of company-wide brand consistency adversely impacts a marketing team’s ability to help drive revenue, improve compliance, and deliver superior customer experiences.

Inside You’ll Find:

  • Ensure brand consistency company-wide, regardless of the number of locations
  • Enable your marketing and design teams to be more agile
  • Drive better marketing campaign results and revenue locally and globally
 

Improve Brand Equity and Drive Effective Marketing Campaign Results

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Our landing page generator is a game changer for our local marketing teams. It makes them more nimble and responsive — and saves tons of cash at the same time!

De Vere hotels are unique, each distinctive in its own way. CampaignDrive empowers each property to build creative around their unique character, while maintaining the overarching De Vere values and brand standards.

It has been great to see the growth in the portal month to month, and wouldn’t be possible without the help from the entire CampaignDrive team.

With CampaignDrive, we can easily support our dealers with co-branded materials to represent both Marvin and the dealer. The platform allows for non-editable parameters to ensure branding is consistent, such as font, colors, and sizing, while accommodating for customization for each dealer including their name, logo, tag line, contact information.

The CampaignDrive tool is incredible. Our franchisees have been ecstatic with it since day one. And for the team at HQ? The admin tools are a dream!

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Meghan D, Senior Content Strategist at Marriott International
James P, Director of Marketing at De Vere Hotels
Nikki Nielson, Team Lead at Polaris
Lisa Morse, Senior Manager, Marketing Services at Marvin
Mark Newlin, Manager of Marketing Technology at Frontburner Brands