Four Strategies to Align Local Marketing Initiatives
Effective marketing at a national and local level is only achievable when a company delivers consistent and compelling messaging and design that speaks to that brand’s unique identity.
Employing successful marketing strategies can be complex for enterprise marketing teams who must support hundreds or thousands of locations, as well as local marketing teams who must engage with their communities while following corporate guidelines.
In this eBook, you'll learn how to:
Deliver on the company’s promisethrough brand consistency and compliance
Utilize tips and strategiesto build a champion marketing team and successful local marketing campaigns
Leverage technologyfor collaboration and efficiency between local and national teams
Maximize local marketing success and improve customer experience
De Vere hotels are unique, each distinctive in its own way. CampaignDrive empowers each property to build creative around their unique
Our landing page generator is a game changer for our local marketing teams. It makes them more nimble and responsive — and saves tons of cash at the same time!
The tool was intuitive and the entire team learned how to use it quickly. We drafted all of the key pages and templates we need for our new site.
The software has everything we need to provide brand approved material to our franchise system. It is easy to utilize for all skill levels and is a perfect match for our growing franchise needs.
Marketing on Demand is like an ATM for marketing. Our salespeople log in, find the template they need, and customize it in a matter of seconds. What could be easier?
James P, Director of Marketing at De Vere Hotels
Meghan D, Senior Content Strategist at Marriott International
Reuben Cowan, Front-End Developer @ Twitter
Karen G, Senior Graphic Designer at Wellbiz Brands, Inc.
Joanne K, US Marketing Manager at Adecco North America