In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of dig...

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

Are you a brand manager at a multi-located restaurant franchise? Here are the top restaurant marketing tools you should invest in!

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...