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Marriott Manages Brand Voice Globally With CampaignDrive
Five Steps to Build Brand Consistency
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February 14, 2019
The SaaS Solution: How Quality Assurance Ensures Customer Satisfaction For Vendors
Quality assurance expert Vontz Benoit explores how effective communication along with a quality product can increase customer loyalty for SaaS companies.
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April 6, 2011
Is the Whole Greater than the Sum of it's Parts? Creative Agencies and Marketing Automation
Traditionally, hotels and restaurants have hired creative agencies to develop marketing campaigns ...
March 11, 2011
Honing Marketing ROI Calculations
Simply calculating ROI without considering all associated revenues (near term and long term) and ...
February 15, 2011
The Virtuous Cycle in Hospitality Marketing
Working as much as we do with hotels and restaurants, it has been encouraging over the past six ...
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January 26, 2011
Attribution and Brand Awareness: Determining the Effects of Your Marketing Activities
We all know brand awareness matters a lot, but it is always difficult to attribute conversion value ...
January 21, 2011
Supporting Multiple Languages with Marketing Automation
Since many of our clients are global brands, our local marketing automation platforms must support ...
December 10, 2010
Tips on Template Installation
Template installation is a crucial step in the local marketing automation process.
December 9, 2010
Navigating the Waters of Special Offers
It's the holiday season, and this year, consumers are demanding special offers and promotions more ...
November 22, 2010
Closing the Deal: Do your sales people have the tools they need to follow-up on leads?
As marketers, we spend a great deal of time positioning our products and services and getting ...
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