At some point, brand managers will probably be faced with an uncomfortable question: why isn't my distributed brand growing as quickly as it could be?...

The world's most successful enterprises invest valuable time, energy and capital to construct out-of-this-world and highly engaging marketing campaign...

For any enterprise brand, driving local brand compliance is an integral component of the brand's local marketing strategy. In order to attract custome...

The holidays are approaching quickly, and consumer spending is expected to rise to $678.75 billion [1]. These spending predictions come from a combina...

What makes a local marketing campaign truly effective? The most successful campaigns require careful planning and organization. And while no two succe...

There's still no disputing the power of print. In fact, recent surveys indicate that the ability to customize print templates is one of the most popul...

There's no disputing the marketing power of social media. Facebook continues to be the most widely used social media platform, attracting 79 percent o...

CMOs and marketing leaders at distributed brands have good reason to feel confident about the future. In 2017 more than ever, these marketers have cho...