>Pica9, a leading provider of local marketing automation (LMA) systems for major brands, today announced that a major national fast casual restaurant chain selected Pica9 as their LMA provider.
"We are so pleased to be making further progress in the restaurant industry, where clients are in particular need of local marketing automation systems, as the demands of their line of business require special attention to efficiency and quality," says Kevin Groome, President and CEO of Pica9.
As a big brand that’s getting bigger, this fast casual restaurant needed a marketing software company that understood its marketing needs at every level. The restaurant began an aggressive franchise strategy in 2007 to bring new ownership partners on board and open up to new markets. Since then the need for brand-conscious local marketing increased substantially.
This national bakery chain has put their trust in Pica9’s CampaignDrive platform. Pica9’s landmark software is capable of handling sophisticated, multi-layered templates, delivering on-brand local marketing in both print and digital. With dynamic image sizing capabilities, local marketers can create brand-appropriate print collateral, and other marketing materials, with ease.
“Our clients love working with CampaignDrive because it’s not just user friendly—it produces beautiful results,” says Groome.
The company will be relying on Pica9 because of the quality of user experience. But this restaurant also needed to control its local marketing from the top, including managing its digital assets.
“Clients in the restaurant industry have so many digital assets to keep safe. Pica9’s digital asset management (DAM) system is at the heart of our CampaignDrive, allowing brand managers to hand-pick which users have access to which assets,” Groome explains, “so the company gets the most return out of each brand asset.”
Pica 9 is a leading innovator in the local marketing automation industry. With headquarters in Manhattan’s Silicon Alley, over 50 global brands have looked to Pica 9 to maintain and develop their brand identity at every level. For print, web, email, and mobile optimized campaigns, big brands rely on Pica 9 to streamline the marketing process, slash production costs, and provide a complete toolkit for all their marketing needs.
Currently in the implementation stage, this chain’s application is slated to go live by March 31.