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January 11, 2016

Leading Hotel Company Chooses CampaignDrive

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With more than 6,000 hotels in over 35 countries, one of the leading American hotel brands needed a solution for field marketing that would enable their rapidly growing franchise network to continue its expansion.

Working closely with the largest integrated marketing agency for the travel industry, the company was looking for a solution that would let the design team deploy templates faster to support their growing franchise community with world-class marketing collateral.

Using CampaignDrive by Pica9, the agency team is able to install new templates and make updates to existing ones in just minutes.

Thanks to this new speed and efficiency, two designers can execute a complete brand update that gives thousands of marketing associates the very latest creative within hours of its approval by the brand marketing team.

CampaignDrive's modern interface and frequent product enhancements also mean that the company's field marketers always have an optimal user experience.


by Charles Groome

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