Pica9 has been recognized as one of the Top 10 Marketing Automation Solution Providers for the second year in a row. The award, which is issued annually by the industry publication Marketing Technology Insights, profiles the leading vendors in marketing automation across B2B and B2C categories. Pica9 claimed a spot as the only local marketing automation vendor in this year's edition, and was also the only vendor included that offers native digital asset management for enterprise companies.
“We are proud to include Pica9 in our annual ranking list for its achievement in providing innovative local marketing automation solutions to enterprise customers,” said Debra Morgan, Managing Editor of Marketing Tech Insights. “The CampaignDrive platform offers critical features for helping multi-location brands improve their marketing, from workflows for creative versioning and approval to intelligent user permissions and asset management.”
Pica9 Founder Kevin Groome called the award "a validation of our continuing work to bring innovation to enterprise marketing." The Marketing Technology Insights accolade is the latest in a series of awards the company has won. CampaignDrive was also included in the list of the Top 25 Digital Marketing Solutions in July and received recognition as a strategic partner from multiple customers at the Henry Stewart Digital Asset Management conference in May.
Ringing in the Enterprise SaaS Revolution
With the Marketing Tech Insights award for Pica9, the pattern of enterprise SaaS providers being recognized in the marketing technology landscape continues. This marks a change from the long-established trend of large companies relying on custom development projects to build their MarTech platforms.
Now, major enterprises are finding that SaaS marketing systems can offer major advantages over custom-built software. Some of the benefits that standard platforms like Pica9's CampaignDrive provide are automatic software upgrades, better reliability and flexible system settings. These benefits help brands enhance innovation in their marketing by reducing the time and complexity involved in pursuing new opportunities.
Enterprise brands with multiple locations, especially those with an international footprint, can especially benefit from the flexibility that SaaS products provide. With dealer and franchisee stakeholders who cannot be adequately consulted during the development process on custom projects, these brands gain from the user-friendly standards which SaaS products employ.