In a new report published by The Silicon Review, Pica9 has been named one of the fastest-growing digital marketing companies in the US today.
The news comes at a time when Pica9’s SaaS platform, CampaignDrive, has been growing rapidly in the enterprise marketing space. During the past quarter, three more companies from the Fortune 500 have signed on to use the local marketing automation system to streamline their distributed marketing operations. In March, the company also announced that it had raised additional working capital on the strength of positive results in the prior two quarters. This funding was largely directed at bolstering sales and marketing efforts, and to increase investments in key R&D areas.
Joining the New York-based Pica9 on the Fastest-Growing list are nine other noteworthy digital marketing companies. These include software providers 3 tier logic and SoMe Connect, and agencies like Performics.
Fast-Growing Pica9 Buoyed by Market Trends
Growth for the Local Marketing Automation company has mainly been driven by a key trend affecting the marketing software space: the rise of SaaS marketing platforms for enterprises.
Enterprise marketers are increasingly choosing to invest in these platforms instead of customized or on-premise solutions. As the leading SaaS provider of Local Marketing Automation, Pica9 has been uniquely positioned to benefit from the rising SaaS adoption rates in the space.
Pica9’s inclusion in this exclusive group also highlights the expansion of the broader market for enterprise marketing software. New Gartner research highlights accelerating growth in the marketing budgets for the largest companies, driven largely by increases in MarTech purchases. In 2018, Gartner projects that the CMO and CIO will be responsible for equally large investments in enterprise tech.
The broader enterprise marketing trends are even more noticeable in the categories where Pica9’s platform, CampaignDrive, is a main contender. Digital Asset Management as a category is expected to more than double to $5.36 billion annually by 2020. In the area of Local Marketing Automation specifically, new research suggests that almost 90% of CMOs will make investments in the software within the next 12-18 months.
Additionally, the growing importance of digital channels across all forms of marketing has been another area fueling growth for Pica9. The newly released Animated Banners tools on CampaignDrive are just the latest in a long line of digital advertising innovations added to the platform.
Looking ahead to the remainder of 2017, Pica9 is expected to continue the performance that saw it join the list of fast-growing companies. In June, the software provider will be sponsoring the Franchise Consumer Marketing Conference in Atlanta, GA – showcasing the benefits of CampaignDrive for brands with large or growing franchise systems. Further news could also be around the corner, as Pica9 plans to release preliminary findings from a brand-new market trends report by July.