Pica9, a marketing software firm headquartered in Manhattan, is unveiling a new brand, as they will be focusing on their standalone SaaS product, CampaignDrive. The firm will launch the new brand this week on their website and social media profiles.
“We’re excited to roll out our new brand standards,” said CampaignDrive Director of Marketing Operations & Analytics, Jeff Riggs. “Since the inception of Pica9 in 2001, the focus of the organization has been in leveraging clients’ global brand power for local impact. Our new branding is representative of our organizational growth from a custom software company to a SaaS organization with strategic marketing insights.”.
CampaignDrive is comprised of passionate, knowledgeable marketing experts who understand your business needs. Hand-in-hand with this concept, the Pica9 brand, website, and social media profiles have undergone visual changes to reflect both the company’s shift in direction, and that Pica9 is going to market with an emphasis on CampaignDrive as the primary name.
The new logo, a vivid blue brand-mark comprised of three elements, will be the most visible component of CampaignDrive’s redesigned branding. The first of the three core elements to make up the brand-mark is a target, meant to symbolize CampaignDrive’s concentrated focus on local marketing. The second core element is a loudspeaker, representative of the distribution or projection of message and voice. The final element is the letter “C”, meant to represent the name CampaignDrive. The brand colors have been adjusted as well, from an equally-weighted range of colors to a streamlined, simpler color-palette. Leading with a bold blue followed by deeper navy and complimentary greys, the core palette is limited and focuses on conveying confidence and clarity. The firm has rebranded everything public-facing, including letterhead, business cards, statements, their website, and social media channels. The changes have already launched in all of the aforementioned mediums, and will soon be carried over to the CampaignDrive software as well.
*CampaignDrive is a marketing platform that helps you leverage brand power for local impact.*
ABOUT CAMPAIGNDRIVE™ BY PICA9
CampaignDrive™ by Pica9 is a Software as a Service company based in midtown Manhattan, just steps away from the advertising industry's fabled Madison Avenue. CampaignDrive™ by Pica9, serves as the marketing on demand platform for more than 100 multi-location brands and over 100,000 local marketers (franchisees, dealers, and retailers) worldwide. Whether it is solving for the high cost of marketing operations in multiple locations or for inconsistency with global brand standards, CampaignDrive’s customer success experts serve as strategic partners to help your business maximize the impact of your marketing materials. By combining advanced digital asset management and content management capabilities with dynamic templating tools, CampaignDrive makes it possible to maximize value for your local partners with timely, relevant, and on-brand assets, effectively improving brand integrity, accelerating time-to-market, and decreasing marketing production costs by up to 95%. CampaignDrive helps you distribute marketing collateral quickly, with support from experts who understand your business.
Pica9 can now be found at the following social media handles: Twitter/Facebook - @Campaign_Drive, LinkedIn - CampaignDrive by Pica9