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October 1, 2015

Major Lender Chooses CampaignDrive as MRM Solution

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A leading lender to agribusiness has selected CampaignDrive by Pica9 as its Marketing Resource Management (MRM) system of record. Offering over $10 billion in loans each year, the company needed their agents to quickly tailor marketing materials for each customer without violating federal and state regulations.

CampaignDrive will be replacing the company's existing system of piecemeal tools for print, email and static documents with its end-to-end integrated marketing solution.

Kevin Groome, CEO of Pica9, observed that CampaignDrive will bring major marketing efficiencies to the financial services giant. "CampaignDrive is the perfect solution," said Groome. "It can integrate all of the brand's marketing materials in a single portal – ensuring regulatory compliance in the field without creating long approval backlogs for headquarters."

With this latest customer, CampaignDrive adds to the growing list of financial services and other regulated companies which depend on its marketing resource management technology to fulfill their distributed marketing needs. These customers can expect the platform to make the customization of heavily regulated marketing materials simple, efficient and secure.


by Charles Groome

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