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January 15, 2015

CampaignDrive DAM Adopted By Major Ad Agency

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A globally renowned advertising agency has signed on to use CampaignDrive to house assets for one of its prominent clients in the pharmaceutical industry.

Conversations around corporate taxonomy unique to this pharmaceutical company, which would influence the system librarianship, began mid-fall. The agency presented the CampaignDrive DAM to the client, to enthusiastic reception. The platform is now live to the client community and is seeing promising adoption.

This is by no means the first time that Pica9 has worked with an agency. However, this relationship serves as milestone for CampaignDrive, due partly to the client's speed of adoption, and partly to the level of self-sufficiency this agency has with the tool.

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