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Wellbiz creates an integrated marketing studio for franchisees with CampaignDrive

Wellbiz Brands is a company on the move. The franchisor operates in the health, wellness and fitness industries through three different brands: Fitness Together, Elements Massage and FIT36. Marketers at the Franchise Support Center needed to keep pace with requests for marketing assistance from more than 400 franchisees, which led them to CampaignDrive for an easier way of running that growing program.

As the Wellbiz team began implementing their new system, they knew they had to make it easy to use for all their franchisees. Franchisees wanted access to marketing assets quickly so they could pick up the latest promotions without spending tons of time searching. At the same time, the brand teams would accept nothing less than perfect executions of each campaign.

Through the open integrations framework that CampaignDrive provides, the Wellbiz team was able to create a central hub for franchisees to get all of their marketing done and get on with the business of running their studios.

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