Template installation is a crucial step in the local marketing automation process.
It's also a tricky one.
Yet, amongst our clientele, we have noticed a consistent rise in template installation. This is a great sign because it means that marketing automation is growing in popularity as marketers realize the many benefits of it mainly, cost efficiency, consistency, and flexibility.
Because we recognize the importance of template installation Pica9 is constantly working to make the process easier and more intuitive for our user base. In fact, if you are working on a marketing automation platform (whether home grown, built by Pica9 or one of our competitors), there are certain procedures we think lead to better templates, and in turn better ads.
Mainly, it boils down to knowing how to anticipate all the different ways a template may be used. A daunting concept, indeed. To help you along the way, here are our top five tips and tricks for template installation.
1. Start from the legal, and work your way up.
2. Don't underestimate the complications of logos.
3. Photo cropping:
4. Regulate the copy SQUEEZE.
5. Don't steal!
This may sound a bit comical (that's intentional), but we all know that plagiarism is a serious offense. Playing "fast and loose" with intellectual property and licenses is extremely common, especially when it comes to photographs and fonts. Keep this in mind when you're installing templates, take advantage of your marketing automation system's permissions and audit trails, and make sure your system can handle expiration dates on your creative. Protect your brands integrity and prevent the possibility of legal problems associated with intellectual property theft and plagiarism.
Template installation is not always a simple process. However, it's important to remember that for every one template you install, your brand can created unlimited advertisements. So if you dig deep and ask yourself the right questions, the time you take to create a template will be well worth your efforts.
Have you come up with any tips and tricks for the template installation process? If you are working on a template and come across any problems, let us know! Visit our website for contact information. Whether you are working on one of our systems or not, we would be happy to help!