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By Paul Moccio on March 14, 2019

6 Tips for Proper Font Licensing To Avoid A Fontastrophe!

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By Paul Moccio
on March 14, 2019

Tips to help graphic designers avoid copyright infringement with real-life examples.

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By Parris Johnson
on January 17, 2019

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

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By CampaignDrive
on November 26, 2018

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...

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By CampaignDrive
on November 16, 2018

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers.  Balancing corporate ...

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By CampaignDrive
on November 08, 2018

Marketing resource management (MRM), the coordination of people, processes, and assets for marketing, is evolving in response to a rapidly changing ma...

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By CampaignDrive
on October 25, 2018

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

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By CampaignDrive
on October 15, 2018

Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...

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By CampaignDrive
on October 05, 2018

Local marketing is a necessary part of a national and global marketing strategy, as consumers look for a personalized, tailored experience that is rel...

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