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By Pica9 on January 11, 2023

How BMW Builds Brand Equity Through Local Marketing [Updated 2023]

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By Pica9
on January 11, 2023

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

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By Pica9
on December 29, 2022

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

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By Pica9
on December 07, 2022

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

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By Pica9
on October 21, 2022

Trying to manage a multi-located brand comes with a few unique challenges. From supporting local affiliates and representatives to creating repeatable...

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By Kevin Groome
on October 10, 2022

Local marketing chaos is a condition where field-based marketers are either executing in a less than fully disciplined way or they've come to rely exc...

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By Pica9
on October 05, 2022

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era and states that customers expect ...

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By Pica9
on October 05, 2022

According to a study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is growing. Bu...

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By Pica9
on September 07, 2022

If your multi-location brand works with regional marketing teams, you know that effective campaign orchestration requires complete alignment between c...

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