<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=763709103798427&amp;ev=PageView&amp;noscript=1">
Picture of Lauren Prentiss
By Lauren Prentiss on August 12, 2021

Deploying Your Brand's Fonts Without Needing a Law Degree

Read More
Read More
Picture of Lauren Prentiss
By Lauren Prentiss
on August 12, 2021

If a picture speaks a thousand words, the font you choose is worth millions. Or it could cost you that if you end up choosing a font that you don’t ha...

Read More
Read More
Picture of Pica9
By Pica9
on May 11, 2021

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

Read More
Read More
Picture of Pica9
By Pica9
on March 31, 2021

Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

Read More
Read More
Picture of Pica9
By Pica9
on October 25, 2020

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

Read More
Read More
Picture of Pica9
By Pica9
on October 15, 2019

Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...

Read More
Read More
Picture of Pica9
By Pica9
on September 05, 2019

For an advertisement that didn't say much and hardly made any actual noise, Burger King's television spot generated a ton of buzz during Super Bowl LI...

Read More
Read More
Picture of Pica9
By Pica9
on August 15, 2019

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

Read More
Read More
Picture of Pica9
By Pica9
on August 13, 2019

Whether you're a team member of a marketing department, an in-house agency, or a marketing services agency, your primary goal is to establish a durabl...

Read More
Get updates
Subscribe to our Blog to receive insights in your inbox.