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By Kevin Groome on June 02, 2023

Hospitality Brand Management: Building Brand Equity For Hotel Companies

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By Kevin Groome
on June 02, 2023

With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive indu...

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By Pica9
on January 11, 2023

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

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By Kevin Groome
on December 21, 2022

According to the brand experience and advertising experts at VMLY&R, brand equity is built on four pillars: Brand Differentiation Brand Relevance ...

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By Pica9
on May 11, 2021

Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

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By Pica9
on October 25, 2020

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

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By Kevin Groome
on May 28, 2020

Most franchisees sign on with you because they believe in the power of your brand concept—and are aiming to build a strong business with its support. ...

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By Pica9
on March 13, 2020

What is omnichannel marketing? You've heard the phrase before, right?

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By Pica9
on August 27, 2019

When you think about coffee, Starbucks probably comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be search for the cl...

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