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By CampaignDrive on November 23, 2018

Effective Marketing Strategies: What Franchises Need to Drive Growth

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By CampaignDrive
on November 23, 2018

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

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By Parris Johnson
on November 14, 2018

Strong branding can result in increased customer recognition, brand awareness, and a competitive advantage within your market.

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By CampaignDrive
on November 01, 2018

Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...

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By CampaignDrive
on October 25, 2018

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

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By CampaignDrive
on October 11, 2018

Brand equity is the value of your customers' perception of your organization. Negative brand equity can mean misalignment between your brand and consu...

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By CampaignDrive
on July 05, 2018

While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...

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By CampaignDrive
on May 16, 2018

Brand compliance systems help businesses maintain and monitor distributed visual assets across tens, hundreds, or even thousands of franchises. These ...

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By CampaignDrive
on March 13, 2018

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

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