Building consistent and powerful branding should be a priority for both small and large businesses alike. In fact, there are seemingly endless benefit...

As designers and brand marketers, the importance of brand consistency is drummed into us as an article of faith.

Veterans in advertising and marketing have long said that the only thing harder than building a great brand is maintaining it. Every day, in countless...

It all comes down to marketing consistency. The problem is that activating consistent marketing is easier said than done. And when you're trying to ma...

This year, the most successful multi-location brands will look for opportunities to maximize the customer experience. The fact is, in the increasingly...

The most successful brand managers invest heavily in software, systems, and procedures to guarantee digital marketing compliance. As you know, marketi...

As you know, brand equity is the value of customers' perceptions of your brand. Unfortunately, negative brand equity can mean misalignment between you...

If there's any franchise business that can't afford inconsistency, it's a hair salon. While brand consistency is the cornerstone of customer loyalty f...