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By Parris Johnson on April 10, 2019

Franchise Marketing: IHOP’s Consistent Campaigns Boosted Burger Sales

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By Parris Johnson
on April 10, 2019

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

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By Parris Johnson
on March 04, 2019

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

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By Ayelet Wiedermann
on February 08, 2019

For large enterprises and organizations, brand image is among the top priorities. The brand is everywhere, from the website, landing pages and social ...

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By Parris Johnson
on November 14, 2018

Strong branding can result in increased customer recognition, brand awareness, and a competitive advantage within your market.

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By CampaignDrive
on October 11, 2018

Brand equity is the value of your customers' perception of your organization. Negative brand equity can mean misalignment between your brand and consu...

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By CampaignDrive
on June 20, 2018

The brand compliance definition can vary from company to company, but the basic concept remains the same: Brand compliance ensures continuity in marke...

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By Parris Johnson
on June 14, 2018

We experience brands constantly throughout our everyday lives, but many of us hardly stop to think: Why is brand compliance important?

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By Parris Johnson
on May 03, 2018

In local marketing, having consistent and compliant brand messaging plays an integral role in overall customer experience.

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