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By Kevin Groome on May 10, 2013

Pica9 Welcomes WellBiz Brands into the Family

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Picture of Kevin Groome
By Kevin Groome
on May 10, 2013

Today Pica9 publicly announced its partnership with, and win of, WellBiz Brands Inc. - one of the largest health and wellness franchise organizations ...

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By Kevin Groome
on April 29, 2013

If you’re like most brand managers you’re itching to get your message out on your social channels, but justifiably nervous - and rightly so. With your...

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By Kevin Groome
on April 25, 2011

Everybody loves a discount, right? Well, not necessarily. People love value, and while value is often delivered in the form of a discount, it certainl...

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By Kevin Groome
on April 14, 2011

2010 has been a fantastic year in the hotel and hospitality industry. Based on our analysis of publicly available financial information, few hotels ha...

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By Kevin Groome
on April 06, 2011

Traditionally, hotels and restaurants have hired creative agencies to develop marketing campaigns and creative collateral. The process of deploying ma...

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By Kevin Groome
on March 11, 2011

Simply calculating ROI without considering all associated revenues (near term and long term) and all associated expenses (like marketing overhead and ...

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By Kevin Groome
on February 15, 2011

Working as much as we do with hotels and restaurants, it has been encouraging over the past six months or so to see the signs of economic rebound. Gro...

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By Kevin Groome
on January 26, 2011

We all know brand awareness matters a lot, but it is always difficult to attribute conversion value to our various marketing activities. So how can br...

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