For distributed brands, one of the biggest opportunities and threats to business growth is delivering a consistent customer experience across franchis...
Personalization in marketing leads to an average sales lift of 19 percent. As brands work to create customized digital customer experiences, there’s a...
The majority of today’s brand managers at multi-location organizations have a positive outlook on the future. Recent surveys of marketers at large bra...
Digital marketing isn’t optional in 2017. The average organization today dedicates 30 percent of their marketing spend toward online distribution chan...
Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...
Named the #1 Casual Dining Brand in the Nation's Restaurant News' "Consumer Picks Report," The Melting Pot operates 135 restaurants across 35 States, ...
Amalia, a small-town franchisee of an internationally-known brand, stared at her operations spreadsheets and sighed quietly. It had been a rough quart...
Today’s brands need digital marketing. Modern consumers are “mobile-first,” or using their smartphones as a primary tool for connecting with the compa...