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By Pica9 on October 18, 2017

How to Create a Consistent Customer Experience

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Picture of Pica9
By Pica9
on October 18, 2017

For distributed brands, one of the biggest opportunities and threats to business growth is delivering a consistent customer experience across franchis...

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By Pica9
on October 11, 2017

Personalization in marketing leads to an average sales lift of 19 percent. As brands work to create customized digital customer experiences, there’s a...

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By Pica9
on September 28, 2017

The majority of today’s brand managers at multi-location organizations have a positive outlook on the future. Recent surveys of marketers at large bra...

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By Pica9
on September 14, 2017

Digital marketing isn’t optional in 2017. The average organization today dedicates 30 percent of their marketing spend toward online distribution chan...

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By Pica9
on August 18, 2017

Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...

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By Pica9
on August 17, 2017

Named the #1 Casual Dining Brand in the Nation's Restaurant News' "Consumer Picks Report," The Melting Pot operates 135 restaurants across 35 States, ...

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By Pica9
on August 15, 2017

Amalia, a small-town franchisee of an internationally-known brand, stared at her operations spreadsheets and sighed quietly. It had been a rough quart...

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Picture of Pica9
By Pica9
on August 08, 2017

Today’s brands need digital marketing. Modern consumers are “mobile-first,” or using their smartphones as a primary tool for connecting with the compa...

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