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By Pica9 on March 22, 2018

Top 7 Franchise Marketing Campaigns That Went Viral in 2017

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By Pica9
on March 22, 2018

Creating a marketing campaign that "goes viral" is the dream of every brand manager. When a brand's ad, video, or hashtag hits escape velocity in the ...

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By Pica9
on March 20, 2018

All franchisees want to be successful. However, many haven't got a ton of marketing expertise they know they need, so they look to their parent brand ...

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By Pica9
on March 08, 2018

There is no disputing the power of Digital Asset Management (DAM) software. In fact, 54 percent of brands currently use some flavor of DAM to increase...

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By Pica9
on March 06, 2018

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...

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By Pica9
on March 01, 2018

Today's local franchise managers have a lot on their plates: overseeing daily operations, managing employees and getting customers in the door. It goe...

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By Pica9
on February 28, 2018

For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one of your local outlets...

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By Pica9
on February 27, 2018

For any distributed brand, the marketing success of your local affiliates can either make or break your brand – especially at the start of a new year....

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By Pica9
on February 22, 2018

Think about the last time you visited your favorite fast food franchise. What about the experience was particularly memorable? Were you greeted with a...

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