Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.
For the last few years, larger organizations - along with any company having to deal with content - have been responsible for the newfound task of managing said content. In an emerging digital market where content is key to success, creating content to get “sucked in a vacuum” (a term which here means published for the sake of needing to publish, then forgotten), just won’t cut it. Considering that the managing of content is going to have some costs associated with it, it’s becoming more and more priority to reap the most benefit from the content you create. While content creation is key, but content management has developed into a craft in its own right. Let’s take a look at some trends that I expect to make a lasting impact on how organizations view their digital content management in 2019.
1. AI Integrating With DAM.
As digital content management technology continues to evolve, I predict that some progressive-minded organizations will fully integrate artificial intelligence within their solutions. Artificial intelligence could enhance the user’s DAM experience in a multitude of ways, such as learning the user’s habits to automate teamwork initiatives or support that user’s specific use of the platform. This sort of functionality within a content management tool could create significant value for digital assets so they could be shared and utilized to drive new revenue.
2. DAM Systems Mean Easier Access for Content Marketing.
Organizations of legend would store content manually, keeping assets buried somewhere deep within the marketing department. Meanwhile, studies show that marketers spend nearly ⅕ of their time on average looking for lost files. While the storing of assets can be costly, considering the dramatic amount of time saved by giving everyone easy access through a central repository, it has become necessary to integrate a Digital Asset Management (DAM) solution. Not to mention that the cost to replace a digital asset could easily be upwards of $1000 … it’s better to be safe than sorry!
3. Cloud Storage Is Becoming Standard.
Moving into 2019, the location of the server responsible for storing digital assets will be increasingly important. Due to the simple fact that your digital content needs to be safe and secure, we’ll begin to see an increase in DAM solutions using cloud services (such as AWS) to store their assets.
4. Analytics Are The Name Of The Game.
As I said earlier, the need to reap the most value from content is greater now than ever. With this in mind, analytics and metrics will become more prevalent now than ever before. Imagine having visibility into the marketing assets that are successful and those that are not, along with the markets where they are most successful. You could use this information to spend where it delivers the most impact, and replicate success across markets!
With content management technologies rapidly evolving and businesses finding new ways to revamp and reuse digital assets, you can expect a major repositioning of how digital asset management is handled in 2019. For more on content management, check out 3 Signs Your Company Could Benefit From A DAM Solution.
If your company is both active digitally and managing a sizable amount of assets, then a DAM system could make your internal workflows much easier to navigate. One of the leading DAM solutions you could implement is CampaignDrive.
CampaignDrive is platform designed to help improve brand compliance, increase agility and improve the ROI of marketing assets for multi-locational. Our flexible marketing platform allows corporate marketing and design teams to upload pre-approved branded assets for local teams to leverage at a regional level to streamline marketing asset creation and improve consistency.
Request a demo with our expert team to discover how CampaignDrive can help your distributed marketing team become more agile.