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June 4, 2014

Branding Begins At Home

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You can't expect your Brand to be consistent across all possible channels, if you don't first foster a strong sense of Brand internally. Brand awareness ultimately spreads through good old fashioned word-of-mouth. And it's crucial that we in marketing don't get ahead of ourselves, by bringing our company's message to the masses, without first making sure that it's fully understood and agreed upon at the source!

So, thanks to some commissioned on-brand paintings by local artist Lauren Schneider, the energy and style encouraged here at Pica9 are now visually reflected on our walls. Not only have these paintings brought a splash of color to the new office space, they add a cohesive sense of brand identity—stimulating further creativity and company spirit.

And they look really really cool.

Lauren Schneider is a visual artist, based out of New York City and Austin, Texas. Her illustrations can be viewed at laurenschneiderart.com. She can be contacted through her website.

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by Charles Groome

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