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Kevin Groome Kevin Groome
Founder, CampaignDrive
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By Kevin Groome on December 06, 2018

Why It’s Time For An MRM Reboot

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By Kevin Groome
on December 06, 2018

 When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “en...

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By Kevin Groome
on September 27, 2018

We’ve all seen the Martech Landscape that Scott Brinker and his merry band publish periodically (if not, brace yourself for the image below).

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By Kevin Groome
on September 13, 2018

Having founded a distributed marketing platform company back in the days when vendors were still called "application service providers," I got to thin...

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By Kevin Groome
on August 30, 2018

Ever since I entered the creative-production business more than 20 years ago, design and marketing work have been characterized by a certain kind of "...

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By Kevin Groome
on September 20, 2016

 With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive ind...

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