<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=763709103798427&amp;ev=PageView&amp;noscript=1">
Blog » Latest Articles
Picture of CampaignDrive
By CampaignDrive on June 20, 2019

The Ultimate Brand Consistency Checklist for Local Marketing

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 20, 2019

Why does brand consistency matter?   The most successful multi-located brands know that brand consistency means everything. In fact, recent reports in...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 18, 2019

When your brand's digital assets are poorly managed, wasted time, money, and effort can put a serious strain on any marketing team's budget. Unfortuna...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 13, 2019

If there's one thing your brand marketing team and all of your local marketers can agree on, it's the idea that your technology should be flexible. Us...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 11, 2019

As brand managers or marketers working at headquarters, deploying marketing campaigns to local users comes with a few inherent risks. Unfortunately, a...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 06, 2019

To maximize marketplace competitiveness, the most successful multi-located brands are producing more creative and marketing assets than ever before. N...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 04, 2019

In the late 1980s, brand equity emerged as a topic of discussion among industry-leading, multi-located enterprises. In most instances, brands with pos...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 30, 2019

Have you considered investing in a cloud digital asset management system for your multi-located brand? More than 70% of businesses and organizations u...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 21, 2019

Is marketing and creative misalignment plaguing your multi-located brand? For any enterprise brand, driving local brand compliance is an integral comp...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 16, 2019

L.L. Bean recently unveiled an "invisible" newspaper advertisement. Like magic, the text revealed itself when viewed in the sunlight. "Welcome to the ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 14, 2019

Are you proud of your brand? In recent years, an increasing number of multi-location brands have prioritized marketing activities that bolster brand e...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 09, 2019

You just invested in a distributed marketing automation tool – now what? What do you need to know right now to escalate the creative potential of the ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on April 10, 2019

How IHOP Quadrupled Burger Sales and Updated Their Brand Image With Creative Campaigns

Read More
Read More
Picture of Paul Moccio
By Paul Moccio
on March 14, 2019

Tips to help graphic designers avoid copyright infringement with real-life examples.

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on March 04, 2019

How Chipotle turned around a brand reputation that was negatively impacted by food poisoning outbreaks through consistent marketing campaigns focused ...

Read More
Read More
Picture of Vontz Benoit
By Vontz Benoit
on February 14, 2019

Quality assurance expert Vontz Benoit explores how effective communication along with a quality product can increase customer loyalty for SaaS compani...

Read More
Read More
Picture of Ayelet Wiedermann
By Ayelet Wiedermann
on February 08, 2019

For large enterprises and organizations, brand image is among the top priorities. The brand is everywhere, from the website, landing pages and social ...

Read More
Read More
Picture of Yuan Gao
By Yuan Gao
on January 22, 2019

The Shim Solution: How I Integrated An External Digital Asset Management System

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on January 17, 2019

Evolving Technologies and Changing Marketing Behaviors Are Turning Old Content Into New Marketing Collateral.

Read More
Read More
Picture of Andrea Mulligan
By Andrea Mulligan
on January 08, 2019

6 Techniques for Driving Adoption of Local Marketing Automation

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on December 18, 2018

These local marketing tactics will increase brand advocacy and drive customer engagement for your small business.

Read More
Read More
Picture of Andrew Parker
By Andrew Parker
on December 12, 2018

Our lead developer discusses his experience in shifting to a new JavaScript framework, and the benefits that were realized post-implementation.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 10, 2018

For the owners and operators of franchise businesses, success rests on the ability to establish and maintain a relationship with customers that will r...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on December 06, 2018

 When Marketing Resource Management (MRM) systems first emerged on the scene in the early 2000’s, they suffered from all the challenges of classic “en...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 04, 2018

Enterprise MRM tools can help marketing teams, particularly those that are geographically distributed, manage the design and delivery of marketing cam...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on November 29, 2018

From content management to brand consistency, there are several pain points that could be addressed with a digital asset management system.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 26, 2018

A practical, effective marketing workflow is vital to the success of a franchise. Marketing can help you reach new customers, engage existing customer...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 23, 2018

Franchise operations are set to continue growth for the eighth year in a row, according to a report by the International Franchise Association. Howeve...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on November 20, 2018

How your company could utilize content marketing and link-building tactics to take your SEO strategy to new heights.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 16, 2018

Managing local marketing strategies for companies with multiple sites is a challenging prospect, even for experienced marketers.  Balancing corporate ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on November 14, 2018

Strong branding can result in increased customer recognition, brand awareness, and a competitive advantage within your market.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 08, 2018

Marketing resource management (MRM), the coordination of people, processes, and assets for marketing, is evolving in response to a rapidly changing ma...

Read More
Read More
Picture of Aner Fust
By Aner Fust
on November 07, 2018

Is the scrum agile methodology a great success or a horrible waste of time?

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 01, 2018

Brand compliance refers to the way that messaging conveys a brand’s core values, standards, and visuals to the audience in a consistent and dependable...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on October 31, 2018

How Content Strategies Can Increase Customer Engagement and Brand Advocacy  Whether you work in marketing now or aspire to one day, it is imperative t...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 29, 2018

Enterprise marketing management (EMM) is an incredibly important and highly visible business function: one whose effects can be felt throughout the en...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 25, 2018

Brand integrity is founded on the consistency of the brand through several different touch points, including marketing, public relations, and formal c...

Read More
Read More
Picture of Andrea Mulligan
By Andrea Mulligan
on October 23, 2018

Your customer-success manager is here to make you, not just your company, successful. This article outlines best practices and most effective processe...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 18, 2018

Enterprise marketing executives face numerous challenges as globalization increases competition across all industries. Evolving cultural shifts are al...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on October 17, 2018

Content Marketing can increase brand advocacy and awareness, not to mention customer engagement. Are you putting out the most effective marketing cont...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 15, 2018

Conducting a brand audit is an essential task in maintaining the health of your brand equity. Marketers that invest the time to take a closer look at ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 11, 2018

Brand equity is the value of your customers' perception of your organization. Negative brand equity can mean misalignment between your brand and consu...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on October 09, 2018

Everything Local Marketers Need To Know About Digital Asset Management

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 05, 2018

Local marketing is a necessary part of a national and global marketing strategy, as consumers look for a personalized, tailored experience that is rel...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on October 03, 2018

Any small business or franchise should prioritize local marketing tactics within their marketing efforts. I’m sure you’ve probably read somewhere that...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 01, 2018

Local marketing is an invaluable strategy that drives conversions, increases revenue, and improves the customer experience. To maximize the effectiven...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on September 27, 2018

We’ve all seen the Martech Landscape that Scott Brinker and his merry band publish periodically (if not, brace yourself for the image below).

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on September 25, 2018

Strategic alignments and marketing technology to maximize the efficiency of your marketing strategy.

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on September 21, 2018

Successful content creators have certain behaviors which empower them to take advantage of opportunities presented by content marketing. The creation ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on September 20, 2018

How can distributed finance brands attract and retain more customers this year? Here's the top trends advisors are using to drive better local results...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 17, 2018

A brand audit is an essential task in maintaining the health of brands by taking a closer look at market positioning in comparison to competitors and ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on September 13, 2018

Having founded a distributed marketing platform company back in the days when vendors were still called "application service providers," I got to thin...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on September 11, 2018

Trends in Marketing Asset Management and Digital Asset Management Software

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on September 07, 2018

Engaging content marketing can help a company build brand equity, drive web traffic, and create strong relationships with customers. In order to creat...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on September 05, 2018

How conversion path, SEO keywords, and information architecture can be optimized for consumer experience.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 03, 2018

Streamlining marketing workflows increases efficiency and productivity for marketing teams and supports long-term organizational goals. By removing wa...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on August 30, 2018

Ever since I entered the creative-production business more than 20 years ago, design and marketing work have been characterized by a certain kind of "...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on August 28, 2018

5 Resources To Improve Your Local Marketing Strategy

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 24, 2018

Creating effective local marketing initiatives can be a complicated process. At the local level, it is important to align messaging and branding with ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on August 22, 2018

Email marketing is a key element of a thorough local marketing strategy, and holds more value now than ever before, especially for small business owne...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on August 20, 2018

As technology changes the way buyers find products and services, having an optimized local marketing strategy helps consumers to discover your nearby ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 16, 2018

Omni-channel marketing is essential for any major company or corporation. Marketers and designers are tasked with the most important function, capturi...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 14, 2018

  For distributed brands, maintaining a deep, intimate understanding of customers is key. However, conducting regular research about customers is beco...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 10, 2018

Enterprise DAM or digital asset management for major companies describes the process of organizing all digital content, from internal documents to mar...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on August 02, 2018

Changing consumer expectations, including a growing preference for personalized experiences, have made local marketing solutions more important than e...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 27, 2018

Marketing is the action or business of promoting and selling products or services, including market research and advertising. The process includes a n...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on July 25, 2018

How marketers raise brand awareness, sales, and brand advocacy using local marketing.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 23, 2018

The most successful companies understand the need for brand consistency in global and local markets. An inconsistent brand can impact a customer’s or ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 19, 2018

Email marketing helps companies to reach millions of customers every day, with 80% of marketing professionals crediting email marketing with driving c...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on July 17, 2018

Simple Things Your Local Marketing Team Could Do To Increase Customer Engagement, Improve Customer Relationships, and Increase Online Visibility

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on July 13, 2018

Franchise marketing systems are becoming more important to corporations with multiple locations. Franchise marketing has traditionally been a corporat...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on July 11, 2018

An effective franchise marketing plan contains the essential elements to improve conversion rates and drive customer engagement. In the world of franc...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 09, 2018

“Engagement” is a term that gets thrown around a lot in content creation circles. Creating engaging content is recognized as the best way to drive a l...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 05, 2018

While branding might sound like a concern only massive, multinational corporations need to worry about, amplifying a constant, steadfast image, voice ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on July 03, 2018

How this project Management paradigm could benefit your development team.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 28, 2018

A brand compliance system enables designers to focus less on administrative tasks and more on their actual job description. The job of a design team c...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on June 27, 2018

While local marketing tactics are necessary to win over and retain customers, poor local marketing can have an adverse effect on customer engagement a...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 25, 2018

Marketers and designers usually have hectic schedules and multiple requests per day, making the need for digital asset management tools as essential a...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 20, 2018

The brand compliance definition can vary from company to company, but the basic concept remains the same: Brand compliance ensures continuity in marke...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 18, 2018

Employing successful local marketing strategies can be tricky for marketers trying to engage a nearby community while abiding by corporate guidelines....

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on June 14, 2018

We experience brands constantly throughout our everyday lives, but many of us hardly stop to think: Why is brand compliance important?

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on June 11, 2018

Cloud-based digital asset management provides companies with a secure and easy way to manage assets online. For businesses with multiple locations, di...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 23, 2018

Digital asset management (DAM) tools help streamline and speed up content production for marketers, designers, and local affiliates.

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 16, 2018

Brand compliance systems help businesses maintain and monitor distributed visual assets across tens, hundreds, or even thousands of franchises. These ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on May 08, 2018

Digital asset management software (DAM software) empowers businesses to store, organize, and share files in a digital format. Digitals assets like ima...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on May 03, 2018

In local marketing, having consistent and compliant brand messaging plays an integral role in overall customer experience.

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on April 25, 2018

Local marketing solutions help local affiliates, and corporate brand marketers work together cohesively. Local marketing targets communities around a ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on April 25, 2018

As local marketing increases in importance for businesses with multiple locations, organizations realize the need for a management platform that can s...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 24, 2018

For the eighth year in a row, the franchise industry will continue to grow at an accelerated pace. American franchise brands continue to "wow" consume...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 19, 2018

In an increasingly digital world, print marketing is still popular. Brands haven't forgotten about the power of print to engage and excite their consu...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 17, 2018

For Orangetheory CEO Dave Long, success didn't happen by accident. Over the last three years, Orangetheory has been growing at a rate of 137 percent. ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 12, 2018

Deb Lutz found her purpose when her newborn daughter was diagnosed with Prader-Willi Syndrome (PWS), a rare genetic disorder that causes an insatiable...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 10, 2018

For distributed brands, one of the most complex challenges marketers are facing when it comes to growth is delivering consistent, authentic and high-c...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 05, 2018

When it comes to building customer loyalty, brand consistency is key. When a company delivers the same branding from location to location, the brand w...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 03, 2018

For multi-location brands, building and maintaining a consistent customer experience is key. When you successfully deliver the same great experience f...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 29, 2018

Since 1950, Dunkin' Donuts has grown to be one of the largest coffee shop franchises in the world. With more than 12,000 restaurants in 36 countries, ...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on March 27, 2018

Before a customer purchases a product or service, they are exposed to a variety of marketing "touch points" designed to bolster brand awareness and bo...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 22, 2018

Creating a marketing campaign that "goes viral" is the dream of every brand manager. When a brand's ad, video, or hashtag hits escape velocity in the ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 20, 2018

All franchisees want to be successful. However, many haven't got a ton of marketing expertise they know they need, so they look to their parent brand ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 15, 2018

Is your brand ready to introduce localized landing pages into your marketing mix? Creating landing pages for every branch or store can be intimidating...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 13, 2018

The positive perception of a brand is priceless. Thanks to investments made in improving the customer experience, multi-location organizations — like ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 08, 2018

There is no disputing the power of Digital Asset Management (DAM) software. In fact, 54 percent of brands currently use some flavor of DAM to increase...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 06, 2018

Thanks to Sotheby's International Realty, Scott Carvill has made over 55 million dollars [1]. However, when Carvill was first approached by Sotheby's ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 01, 2018

Today's local franchise managers have a lot on their plates: overseeing daily operations, managing employees and getting customers in the door. It goe...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 27, 2018

For any distributed brand, the marketing success of your local affiliates can either make or break your brand – especially at the start of a new year....

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 22, 2018

Think about the last time you visited your favorite fast food franchise. What about the experience was particularly memorable? Were you greeted with a...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 20, 2018

Ready to launch your franchise network into the stratosphere? Recent reports indicate that 7 out of 10 CMOs believe their franchise network will at le...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 15, 2018

Did you know that 81 percent of corporate marketers view a lack of marketing experience in their stores as a key barrier to delivering a positive cust...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 13, 2018

When you think about coffee shops, Starbucks likely comes to mind. Similarly, spend too much time thinking about doughnuts and you'll be searching for...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 08, 2018

According to the 2017 Distributed Marketing Benchmark Report, CMOs view customer experience as the number one priority for 2018. How do the world's to...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 06, 2018

Major franchises including Dunkin' Donuts, 7-Eleven and Supercuts still reign as some of the world's fastest-growing franchises. How did they get ther...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 01, 2018

For companies with multiple locations, it can be quite difficult to prove the ROI from local marketing campaigns. Very often marketers know that thing...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 30, 2018

When introducing any kind of Marketing Resource Management (MRM) technology to the workforce, enterprise corporations must adhere to a few basic strat...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 25, 2018

Ask any brand manager what the keys to marketing success are and you'll likely get more answers than what you probably bargained for. Among them, howe...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 23, 2018

As a brand manager at a multi-location organization, one of the greatest challenges you face is keeping everyone up-to-date and on the same page with ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 18, 2018

As local affiliates focus on the day-to-day operations of their respective locations, corporate marketing teams are tasked with building, implementing...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 16, 2018

For any corporate marketing team, improving the customer experience (CX) is a top priority in 2018. In fact, eConsultancy called CX the "most exciting...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 11, 2018

At some point, brand managers will probably be faced with an uncomfortable question: why isn't my distributed brand growing as quickly as it could be?...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 09, 2018

The world's most successful enterprises invest valuable time, energy and capital to construct out-of-this-world and highly engaging marketing campaign...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 03, 2018

For any enterprise brand, driving local brand compliance is an integral component of the brand's local marketing strategy. In order to attract custome...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 27, 2017

Every brand will be running some kind of holiday campaign this season. Consumers expect it and brands prioritize it. However, not every holiday campai...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 21, 2017

The holidays are approaching quickly, and consumer spending is expected to rise to $678.75 billion [1]. These spending predictions come from a combina...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 19, 2017

According to a recent study published by Borrell Associates, co-op marketing's popularity among enterprise organizations and local franchisees is grow...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 14, 2017

What do logos and legal copy have it common? Both elements are the cornerstones of any piece of marketing collateral. If local affiliates misuse eithe...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 12, 2017

Global brands are increasingly realizing the value of local marketing. Recent studies reveal that some of the world’s most recognized brands, includin...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 07, 2017

What makes a local marketing campaign truly effective? The most successful campaigns require careful planning and organization. And while no two succe...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 05, 2017

There's still no disputing the power of print. In fact, recent surveys indicate that the ability to customize print templates is one of the most popul...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 21, 2017

There's no disputing the marketing power of social media. Facebook continues to be the most widely used social media platform, attracting 79 percent o...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 16, 2017

Today, the U.S. accounts for 53.2% of the global stock market. The U.S. market may be the largest, but it certainly isn't the only contender. As the d...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 14, 2017

CMOs and marketing leaders at distributed brands have good reason to feel confident about the future. In 2017 more than ever, these marketers have cho...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 09, 2017

The hospitality industry has grown to become one of the most highly competitive markets in the world today. In 2016, the U.S. travel and tourism indus...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on November 07, 2017

For the world's largest distributed brands, developing a solid organizational infrastructure provides the clarity, insight and direction needed to ide...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 18, 2017

For distributed brands, one of the biggest opportunities and threats to business growth is delivering a consistent customer experience across franchis...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 12, 2017

Print advertising isn’t going anywhere soon, especially not for restauranteurs. For the $799 billion restaurant industry, print collateral plays an in...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on October 11, 2017

Personalization in marketing leads to an average sales lift of 19 percent. As brands work to create customized digital customer experiences, there’s a...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 28, 2017

The majority of today’s brand managers at multi-location organizations have a positive outlook on the future. Recent surveys of marketers at large bra...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 26, 2017

The local customer experience (CX) is a key concern for Chief Marketing Officers (CMOs), according to a soon-to-be-published new, 2017 Local Marketing...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 21, 2017

If you’ve ever felt like your local marketing tools are an absolutely perfect fit for your brand, you’re in a very small (lucky) minority. The vast ma...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 19, 2017

Many of the world’s most successful organizations have unlocked the secret of scaling up. Franchises like McDonald’s, 7-11, and The UPS Store have fig...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 14, 2017

Digital marketing isn’t optional in 2017. The average organization today dedicates 30 percent of their marketing spend toward online distribution chan...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on September 06, 2017

Organizations today are experiencing a technological revolution, which has been described as the age of “digital transformation.” As enterprise brands...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 22, 2017

We may be living in the digital age, but print marketing campaigns still have power. While digital advertising is an effective tool for discovery and ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 18, 2017

Today’s marketing managers are facing pressure to produce more content and marketing assets than ever before. Not only are marketing teams asked to cr...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 17, 2017

Named the #1 Casual Dining Brand in the Nation's Restaurant News' "Consumer Picks Report," The Melting Pot operates 135 restaurants across 35 States, ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 15, 2017

Amalia, a small-town franchisee of an internationally-known brand, stared at her operations spreadsheets and sighed quietly. It had been a rough quart...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 08, 2017

Today’s brands need digital marketing. Modern consumers are “mobile-first,” or using their smartphones as a primary tool for connecting with the compa...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 03, 2017

The cost of non-compliance is always high, and most likely much higher than you think. Recent legal action by the U.S. Federal Trade Commission (FTC) ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on August 01, 2017

A decade ago, marketing resource management (MRM) technology was the platform of choice for enterprise organizations. Today, the enterprise marketing ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 27, 2017

For 26 percent of today's marketers, identifying the right technologies for managing people, processes, and resources is a primary challenge. For bran...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 25, 2017

brand eq·ui·ty | noun | The value of your customers’ perception of your organization. Brand equity is the market capitalization of a company that isn’...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 20, 2017

As a distributed brand marketer, you're under pressure to create meaningful conversations with many different types of customers. To create meaningful...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 11, 2017

Today’s marketers are investing more in digital marketing than they were a decade ago, yet there is little reason to believe that print, or other form...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on July 06, 2017

If there's any business that can't afford inconsistency, it's a hair salon. While brand consistency is the cornerstone of customer loyalty for any bra...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on June 22, 2017

If you place a Pizza Hut order in Korea, you can order a bulgogi pizza. Canadians have access to poutine or maple bacon pizzas. Hong Kong residents ma...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 20, 2017

“You can’t undermine your values or standards in the name of growth,” states Heather Neary, President of Auntie Anne’s in an interview with Entreprene...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 15, 2017

2017 has already been declared the year of "hyper-local" marketing. Jim Yu of SearchEngineLand reports a two-fold increase in customers searching Goog...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 13, 2017

Brand managers for distributed enterprise marketing are in charge of marketing initiatives that may reach thousands or even millions of consumers. Ent...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 06, 2017

After 16 years, Marketing Resource Management software is getting a makeover. Gartner research¹ recently shook up the enterprise marketing technology ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on June 02, 2017

As a brand manager, you know that print marketing isn’t going anywhere. From direct mail pieces to in-store signage, research continues to reveal that...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 31, 2017

How much of your marketing budget is your distributed organization leaving on the table each year in unused assets? One IDC study revealed that at the...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 25, 2017

As a brand manager, you’re all too familiar with the task of slicing and dicing your limited budget into an annual distributed marketing strategy. You...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 23, 2017

CEOs and CFOs want more data from their brand marketing managers than just stats on social media engagement or brand awareness metrics. But measuring ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 18, 2017

As brands adopt more methods of marketing, their digital collateral is expanding at a rapid rate. If your organization is “average,” the amount of dig...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 16, 2017

Move over, marketing resource management (MRM) software. There’s a new category of technology in town, and Gartner has named it “MRM 2.0.” We’ve all w...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 11, 2017

How much are your organization’s intangible assets worth? Your digital assets, employee knowledge, and data could be worth far more than traditional, ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 09, 2017

Nothing warms a brand manager’s heart more than hearing stories from their customers about brand consistency. One loyal fan of a national doughnut and...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on May 02, 2017

How often has your brand management team poured heart, soul, and budget into a campaign that your local affiliates don't care about? Watching marketin...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 27, 2017

Remember that time a major toothpaste brand decided to branch out into manufacturing frozen dinners? While it’s a little-known marketing mistake from ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 25, 2017

Marketing at a distributed organization is a bit like playing telephone. The head office marketing team creates a strategy, they share that strategy w...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 20, 2017

Successful local marketing requires a lot more than just getting your campaigns out the door and onto billboards or in-store signage. Local marketing ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 13, 2017

As a brand manager, it can sometimes be hard to appreciate great marketing for what it is. You know first-hand the amount of approvals, coordination, ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 11, 2017

As a brand manager, you understand first-hand how much work can go into keeping your entire team on the same page. You've got the spreadsheets to prov...

Read More
Read More
Picture of Media Shower
By Media Shower
on April 10, 2017

Beth Smedinghoff is the Marketing Content Activation Manager at Torchlite Marketing where she creates resources that empower digital marketers to get ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 06, 2017

Today's brand managers are expected to move quickly, approve a high velocity of content, and drive results. However, your team's success isn't only ju...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on April 04, 2017

Today's consumers expect a lot from a brand's marketing. McKinsey research calls today's climate the "on-demand" era, and states that customers expect...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 30, 2017

You've probably heard that print is dead. But is it really, truly dead? Not at all. True, it may not be the best idea to quit your job as a brand mana...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 28, 2017

Marketing may be technically defined as a "social process of value exchange," but brand managers can't measure their success with those terms. Marketi...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 23, 2017

Often, it's relatively easy to figure out which marketing resource management (MRM) tools are being used by top brands. Many marketing software vendor...

Read More
Read More
Picture of Parris Johnson
By Parris Johnson
on March 16, 2017

For local dealers, marketing means more sales. It also means a boost to local reputation and customer relationships. For Woody Folsom, a dealership ow...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 14, 2017

As a brand manager for a franchised brand, your job is to ensure a consistent customer experience across all of your locations. Your customers expect ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 09, 2017

Ever wonder why Apple's "intangible assets" are worth an estimated $141 billion? [1] Brand Equity. Brand equity is the value of your customers' percep...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 07, 2017

As a marketer at a distributed organization, one of your greatest challenges is keeping everyone on the same page. Getting your designers, local marke...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on March 02, 2017

As your franchised brand grows, the weight of work on your marketing team significantly increases. If you are attempting to manage your marketing coll...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 28, 2017

Epic marketing fail! For distributed brand managers, these creative "assets" make you laugh – when they're not your brand – and make you cry when one ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 23, 2017

When you think of coffee shops with a global presence, Starbucks probably comes to mind. While there's not a green mermaid on every corner quite yet, ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 21, 2017

As a brand manager, you know just how much poor asset management slows down your team. Digital asset management software is a powerhouse for getting y...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 16, 2017

As a designer at a distributed brand, you're used to pressure coming at you from ten different directions all at once. You may face requests from bran...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 14, 2017

Marketing resource management (MRM) is a stress-reducer for enterprise businesses. Gleanster research has found that 60% of top-performing enterprises...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 07, 2017

In order to gain a competitive advantage in 2017, brand managers need the right technology. But all MarTech is not created equal. Not just any technol...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on February 02, 2017

Brand consistency means delivering customer experiences that authentically represent your brand's essence on a reliable, consistent basis. That's defi...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 31, 2017

In today's market of globalization and eCommerce, customers are used to getting what they want when they want it. Brands all around the world have cau...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 26, 2017

As a local marketer, your goal is to get effective campaigns launched and bring customers through your doors. McKinsey notes, while there is no "singl...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 24, 2017

What's the difference between franchise brands experiencing meteoric growth, and ones that are just stagnant? Research by IBISWorld has found that, de...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 19, 2017

As a brand manager, you're tasked with one of the toughest marketing challenges, and likely, even your boss agrees. One 2016 American Marketing Associ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 17, 2017

Did you know that nearly 1 in 6 franchise marketing professionals aren't sure how their current marketing strategy stacks up to last year's? While the...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 12, 2017

Trying to manage distributed marketing without a tool for digital asset management (DAM) is a huge challenge for brand managers and creative directors...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 10, 2017

Every brand manager knows a poorly-executed local marketing campaign when they see one. We've encountered ads, emails, and signs that look like, well,...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on January 05, 2017

To keep growing amounts of marketing data in check, enterprises and growing businesses implement digital asset management systems to organize, share, ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 29, 2016

Did you know that, with better tools for accessing design files, some Fortune 500 brands estimate they could save up to $2 million a month? The "cost ...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 22, 2016

Marketing resource management (MRM) technology allows brand managers to oversee and report on a complex mixture of marketing technologies, people, and...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on December 20, 2016

Wayne Sharer is the Owner, Lead Consultant and Executive Producer for ThinkBigandGrow Media where he has developed the New Bridge Marketing Strategy a...

Read More
Read More
Picture of CampaignDrive
By CampaignDrive
on December 15, 2016

Today's complex marketing climate requires heavy-duty technologies. For enterprise marketing managers who are struggling to balance reporting, oversig...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on December 06, 2016

Brand marketers at multi-location brands have a long history with marketing software. Back in the days of the dot-com boom, it was the brand managers,...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on September 20, 2016

 With somewhere between 190,000 and 400,000 hotels around the world, it goes without saying that the hotel business is one of the most competitive ind...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on June 14, 2016

Every local marketer knows (or at least claims to agree!) that consistent marketing execution (also known as brand compliance) is key to leveraging th...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on June 07, 2016

SaaS is the wave of the future in software, in companies large and small. In fact, the experts at Gartner tell us that even the largest companies (ove...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on October 23, 2015

 Publishers are offering  guarantees for print ads. Brand marketers should take this as a sign of media equilibrium and look to diversify their market...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on October 13, 2015

How to avoid mistakes as you go-to-market internationally that could cost your brand $1 million annually Across all industries, brands are experiencin...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on October 08, 2015

The rise of ad blocking has become one of the most disruptive conversations in digital marketing in the last few months. Brands and their local market...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on October 05, 2015

One of the keys to improving customer response rates is to deliver relevant, contextual messages. Marketers need to leverage local contexts to create ...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on September 24, 2015

Local media outlets are more important than ever to the marketing strategies of national brands. Brand marketers need to leverage these channels to co...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on September 17, 2015

Hotel companies must overcome considerable challenges to balance the global and local dimensions of their brands. They need solutions to make the bala...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on April 08, 2015

We analyzed 380 restaurants and results are in!

Read More
Read More
Picture of Charles Groome
By Charles Groome
on March 23, 2015

A recent Wall Street Journal article put print inserts front and center.  The piece, which was about the endurance of newspaper circulars in the age o...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on March 21, 2015

So you want an ad builder.  You've done your research, gotten approval from the CMO, narrowed your options down to two or three vendors. And now...it'...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on February 09, 2015

Just over a month into the new year, and already it's apparent that those end-of-year predictions about a print resurgence have some merit. Last month...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on January 20, 2015

As we mentioned in a previous post, Local Marketing Automation is becoming increasingly popular with the auto industry. Auto-body shops and independen...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on January 13, 2015

Local Marketing Automation is getting traction with the healthcare industry, and Assisted Living Facilities and Senior Living Communities are no excep...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on October 22, 2014

CampaignDrive 4 is officially live--and the reviews are in!

Read More
Read More
Picture of Charles Groome
By Charles Groome
on October 15, 2014

The Economist recently published a piece on the resilience of paper in our supposedly post-paper society.

Read More
Read More
Picture of Charles Groome
By Charles Groome
on September 29, 2014

On Monday morning, our good friend and long-time colleague, Matt Maslar, passed away after a long and courageous struggle with cancer.

Read More
Read More
Picture of Charles Groome
By Charles Groome
on August 15, 2014

Pica9, a leading provider of local marketing automation systems for major brands, today announced that it has been listed as a Sample Vendor in this y...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on June 04, 2014

You can't expect your Brand to be consistent across all possible channels, if you don't first foster a strong sense of Brand internally. Brand awarene...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on May 15, 2014

We've recently moved offices from our previous Flatiron location, to the heart of mid-town Manhattan. You can now find us in an open office, just off ...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on May 13, 2014

Last week Pica9 attended Henry Stewart DAM's New York conference.

Read More
Read More
Picture of Charles Groome
By Charles Groome
on March 31, 2014

Pica9, a leading provider of local marketing automation systems for major brands, today announced that it has been included in this year’s Gartner CRM...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on March 17, 2014

Communication in the digital world is constantly evolving. And in the race to stay ahead, it can be easy for marketers to forget about good old fashio...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on February 19, 2014

Pica9, a leading provider of local marketing automation (LMA) systems for major brands, today announced that a major global auto manufacturer selected...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on February 17, 2014

>Pica9, a leading provider of local marketing automation (LMA) systems for major brands, today announced that a major national fast casual restaurant ...

Read More
Read More
Picture of Charles Groome
By Charles Groome
on February 06, 2014

The Pica9 website has undergone some serious upgrades this year, and the changes have not gone unnoticed.

Read More
Read More
Picture of Charles Groome
By Charles Groome
on January 21, 2014

Pica9 is honored to have been recognized on Chiefmartec’s 2014 Marketing Technology Landscape, published earlier this month.

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on October 29, 2013

Today Pica9 was announced as a finalist in the 2013 Editor and Publisher Awards amongst only four other organizations in the category of “Best Redesig...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on August 21, 2013

Today Pica9 released yet another new feature for their CampaignDrive™ Marketing Asset Management Platform. The addition of Theme Manager and Color Sel...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on August 13, 2013

Pica9 today announced that it has been included in the recently released Gartner Hype Cycle for CRM Marketing Applications, 2013, Kimberly Collins, Ju...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on June 17, 2013

Today Pica9 publicly announced the addition of over a dozen new features to its local marketing automation platform, CampaignDrive3. The substantial f...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 31, 2013

Pica9 is proud to announce that long time CampaignDrive user Steven Brier, sr. manager global marketing solutions & support for Marriott International...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 21, 2013

Nearly 600 people showed up to attend the Henry Stewart conference on Digital Asset Management in Midtown Manhattan earlier this month. So what were t...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 20, 2013

This month marks the fifth client upgrade to the newest version of Pica9’s local marketing automation platform- CampaignDrive3. The migration marks a ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 10, 2013

Today Pica9 publicly announced its partnership with, and win of, WellBiz Brands Inc. - one of the largest health and wellness franchise organizations ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on April 29, 2013

If you’re like most brand managers you’re itching to get your message out on your social channels, but justifiably nervous - and rightly so. With your...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on April 25, 2011

Everybody loves a discount, right? Well, not necessarily. People love value, and while value is often delivered in the form of a discount, it certainl...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on April 14, 2011

2010 has been a fantastic year in the hotel and hospitality industry. Based on our analysis of publicly available financial information, few hotels ha...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on April 06, 2011

Traditionally, hotels and restaurants have hired creative agencies to develop marketing campaigns and creative collateral. The process of deploying ma...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on March 11, 2011

Simply calculating ROI without considering all associated revenues (near term and long term) and all associated expenses (like marketing overhead and ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on February 15, 2011

Working as much as we do with hotels and restaurants, it has been encouraging over the past six months or so to see the signs of economic rebound. Gro...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on January 26, 2011

We all know brand awareness matters a lot, but it is always difficult to attribute conversion value to our various marketing activities. So how can br...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on January 21, 2011

Since many of our clients are global brands, our local marketing automation platforms must support multiple languages. When supporting multiple langua...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on December 10, 2010

Template installation is a crucial step in the local marketing automation process.

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on December 09, 2010

It's the holiday season, and this year, consumers are demanding special offers and promotions more than ever. But what used to be a seasonal phenomeno...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on November 22, 2010

As marketers, we spend a great deal of time positioning our products and services and getting consumers in the virtual or physical door. However, cons...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on November 03, 2010

The holiday season is approaching, and Pica9 is revving its engines in preparation for the next quarter. As we continue building and maintaining local...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on July 15, 2010

I have to confess to a character flaw that's fairly well known here at Pica9. I'm a fool for customer support. I just love to drop what I'm doing (a s...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 10, 2010

I've always been taken by singers who have extraordinary vocal range. To span multiple octaves with grace, strength and apparent ease - that's always ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 07, 2010

I just spent a mind-numbing few hours filling out a Due Diligence document for the IT department of one of our oldest and dearest clients. Now, trust ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 06, 2010

So, it's long about midnight last night and I'm working on a visual spec when my IM client chimes in its politely obstreperous (read, passive/aggressi...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 05, 2010

Yesterday, I spent an hour with one of our application teams, removing from a client system hundreds of really gorgeous visual assets (logos, photos, ...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 04, 2010

Every few weeks, I get a hankering for a really nice piece of justified type. You know what I mean: that beautiful block of (hopefully) beautifully wr...

Read More
Read More
Picture of Kevin Groome
By Kevin Groome
on May 04, 2010

From the Desk of Kevin Groome: I am a writer by trade. I intend to make this a personal (and perforce, somewhat abstruse) reflection on the soul of wh...

Read More
Get updates
Subscribe to our Blog to receive insights in your inbox.