When digital assets are poorly managed, wasted time, money, and effort can put a strain on any marketing team's budget, and unfortunately this a common theme among enterprise brands. By working with digital asset management vendors, enterprise brands can begin to optimize the creation and use of content, saving valuable time and resources in the process.
As the number of people in an organization increases, the number of assets needed for marketing, sales and external communications grows exponentially. Brand managers for enterprises need to deal with these large volumes of digital assets across numerous business locations.
Managing terabytes of images, print ads, web content, emails and other forms of marketing assets isn't easy. These enterprise organizations need robust digital asset management processes and tools to keep their data organized, make searching for assets easy, and to shorten the time it takes to produce content.
Many of the most significant barriers to managing digital assets effectively are related to the volume of data, the number of stakeholders involved, and the security of digital content. True enterprise-wide distributed DAM software are likely to offer robust features that include large amounts of storage volume, security, advanced discovery features and single master records of assets.
Top 6 DAM Vendors For Enterprise Brands
To be clear, these software vendors are not marketing-specific DAMs. These are true enterprise DAMs, designed to cover the full scope of digital asset management needs for an enterprise. Brand managers and marketing leaders are more likely to evaluate a marketing-focused software, as they need tools that relate to marketing content use and go beyond the other functionality of DAM like storage, security, and access.
Since 2006, ADAM Software has offered a comprehensive “smart content hub” designed to meet the asset management needs of the largest enterprises. ADAM's feature set includes broad support for different file types, multi-language translation, the ability to annotate digital assets and extensive rights management capabilities.
Enterprise organizations that have made ADAM part of their content development cycle include Lego, Ikea, and the Home Depot. Generally, these companies use the platform to store the thousands of files their designers and content marketers need to find and use every day in different campaigns and contexts.
Cognizant's enterprise DAM tool, assetSERV, is designed to "help enterprises manage end‑to‑end content lifecycles." Key features of assetSERV include sophisticated cataloging, customizable metadata, faster discovery, content distribution engines, collaboration tools and the ability to integrate with a number of other tools. The tool is designed as a cloud-based "asset management as a service" platform, enabling seamless access for global enterprise clients.
3. Media Beacon
Media Beacon is an enterprise DAM tool described as one of the more "flexible" options in its class. With a focus on brand management for centralized corporations, Media Beacon's technology allows brands to create "seamless omni-channel experiences" with a focus on consistency. Features include master asset versioning and sensitive versioning. Clients of Media Beacon include Buckwear, Showtime, and Transcontinental – all brands that benefit from having one system that can handle multiple media formats, like digital and video.
OpenText Media Management is designed to act as a central enterprise hub for "rich media management," for marketing, sales, communications and all other aspects of an enterprise organization's assets. The "simple yet powerful" user interface facilitates fast search and file access through automated metadata tagging.
Additional features include rights management and publishing platforms. Clients include AAA Northern California, AGFA Healthcare, and the U.S. Air Force. With a background in the WCM/CMS industries, OpenText is also a hallmark of web-based digital asset strategies for these kinds of companies.
SAS Marketing Operations Management contains a "digital asset manager" software designed to meet the needs of even the largest enterprises. This software suite is a modular suite of readily-integrated software products. These include: product version control, the ability to structure an asset library, remote cataloging, and flexible access control. Clients of SAS include Lenovo, Bank of America, and the World Wildlife Federation.
Adobe Experience Manager is a DAM tool designed to fit into a team's existing processes and workflows, while acting as a centralized repository for an enterprises' digital assets. Among enterprise DAMs, Adobe's most unique feature has to be the native integration with the Creative Cloud tools which only they can really provide.
This brings the added value that design teams can stay involved in the tools they use every day, and don't always have to break process/workflow to find the asset they need. Other features include search and metadata management, dynamic media support, and the ability to provide personalized media experiences to global audiences of customers.
Best DAM Vendor for Marketing
The above six enterprise digital asset management vendors are great for keeping corporate files in check, but when it comes to delivering marketing and design specific tools and functionalities, CampaignDrive is an ideal vendor for many enterprises and multi-location businesses.
CampaignDrive by Pica9 is a digital asset management platform designed with marketing in mind. We understand the bridge between corporate and local marketing goals, behaviors, needs, and objectives and created our product to align those pains and values.
To learn more about how CampaignDrive can deliver the best marketing DAM solutions for your enterprise brand, request a demo today.